A site earning a commission owes you the name of who pays it, and how much. Here is who runs it, how he makes a living, and the method that decides what gets published.
Wealthsimple pays me $25 when someone opens an account with my code and meets the deposit conditions. I send $10 of that back by Interac e-Transfer, out of my own pocket, after the claim form. That leaves me $15 per person, and that is the entire business model.
I say it up front because it changes how the rest should be read. A site earning a commission is not neutral, and claiming otherwise would be the first dishonesty. What I can do is make the bias visible and measurable instead of hiding it.
The bank comparison tool is the clearest example: it weighs 18 criteria with no house bonus, and it recommends Wealthsimple in roughly 13% of profiles. In the other 87% it sends the reader elsewhere. That share is recomputed on every page load — it is not written in, so it stays true even if I change the scale.
Three rules decide what makes it onto the site. They are not decoration: they have already cost whole pages I would rather have kept.
The Monthly Millionaire contest is the best test of that last rule. Its format changes every edition: August 2026 was $1,000,000 in cash across four draws, September was five Toronto condos and a completely different entry scale. The contest pages are rewritten each edition rather than left to age.
Code LOIO3A: $25 Wealthsimple bonus + $10 I send by Interac e-Transfer after the claim form = $35 total.
Copy the code and open Wealthsimple →